General Beverage Co., Ltd. is committed to producing premium-quality beverages through world-class manufacturing processes and the highest food safety standards, delivering trusted products to consumers around the globe.

The Beginning of Our Vision

General Beverage Co., Ltd. was officially established with a vision to drive the beverage industry forward through the creation of high-quality products that meet international safety standards. From the very beginning, the company invested in Cold Aseptic Filling System technology, an advanced production process that preserves product freshness for up to 12 months without the use of preservatives. Every stage of production—from bottle and cap sterilization to aseptic filling—is carefully controlled to ensure the highest level of quality and safety for consumers worldwide.

Entering the Market with IF Frutamin and IF

The company introduced its first beverage brands, Asian Drinks and coconut water under the IF Frutamin and IF brands. Guided by the philosophy of delivering beverages that are delicious, safe, and beneficial, the company helped establish new standards within Thailand’s beverage industry.

Expanding into the Functional Beverage Market

General Beverage entered the health and wellness beverage segment with the launch of VITADAY, a vitamin water brand designed to complement modern lifestyles. VITADAY offers a convenient way for consumers to replenish essential vitamins and nutrients as part of their daily routine.

Expanding into the Premium Ready-to-Drink Tea Market

The company continued its growth journey with the launch of CHA JING, becoming the first contemporary Chinese tea brand in 7-Eleven Thailand. Crafted from carefully selected tea leaves and premium ingredients, CHA JING combines the heritage, culture, and artistry of tea with modern consumer preferences, delivering a rich and refined tea-drinking experience.

Introducing UJIME and Entering the Matcha Category

Building on its expertise in beverage innovation, the company expanded into the matcha market with the launch of UJIME. The brand broadens the company’s portfolio with premium instant matcha products, designed for modern consumers seeking convenience without compromising on quality, authenticity, and taste.

Innovating for the Future

Today, General Beverage continues to invest in innovation, developing new beverage concepts and products that meet the evolving needs of consumers worldwide. Through a commitment to quality, functionality, and great taste, the company strives to create beverages that enrich everyday life while setting new standards for the global beverage industry.